Show Notes
Chris recently had the pleasure of chatting with Alex Her, Head of Global EB at GoDaddy & Co-Founder of The EB Space. They jumped straight into Alex's T.E.A.M methodology.
Alex came up with this formula when considering the critical need for a 'we' focused approach to employer branding.
The irony for many is that they may be working solo in an employer brand role, feeling isolated on their own island without much help or support to get things done. But Alex goes on to explain, regardless of the make-up of your role, you should never feel alone. You have a TEAM to find both physically and strategically, and that's what he elaborates on with the TEAM methodology, breaking down the individual pillars:
-Time
-Empathy
-Advocacy
-Magnetize
Alex discusses each pillar in detail, one seamlessly following the next. It felt like a detailed blueprint for creating an EB from scratch was being explained as the conversation progressed, and I think that's the real power of TEAM.
Alex isn't in this to be the hero of these plans or stories. He's a master facilitator, director, and strategist. He seems to know how to shine a light on those around him, making people feel safe to explore ideas and tell their own stories, which we all know is the heartbeat of any successful employer brand.
Hope you enjoy!
