Show Notes
Employer Bland podcast, Dan Doherty episode ️
I caught up with Dan Doherty to discuss quick wins in the pre and post-live process of attracting talent.
From the importance of split testing in the employer branding, recruitment marketing and individual job ad creation process. What activity is creating the right kind of awareness, engagement and advocacy? Try different things and monitor successes and failures.
The importance of the advisory role recruiters have (in-house, agency or RPO) with their line manager and other stakeholder relationships. Challenging preconceptions and bias, providing these people with data, research (credibility is key) and your ability to propose a different route if needed.
Dan gave his thoughts on how changing the copy you use and overall terminology in your job descriptions and job ad content could have such a big impact on your attraction success rates.
+ so much more...
