Show Notes
Chris was recently joined by well-known Employer Brand/EVP Leader, Ben Phillips on the most recent episode of Employer Bland.
Ben shared his journey from his early years growing up in N.W London, regularly helping his dad in the family market trading business. It's no surprise that Ben can strike up conversations full of laughs, debate and shoot-from-the-hip, thought-provoking ideas with anyone he speaks to.
His corporate path took a few twists and turns before landing where he is today in Employer Brand and EVP.
From traditional marketing to social media advertising through to recruitment marketing to enterprise-level employer brand leadership with companies like Tesco and IBM.
Ben is a regular commentator and social advocate in the EB/EVP/Company Culture domain. Having internal experiences at a leadership level in the areas mentioned as well as being someone who is well-read and closely follows developing research I the space.
Some of his recent pondering relates to the Psychological Principles of Branding (heavily influenced by Rory Sutherland) and how these principles are so closely entwined with Recruitment Marketing, Employer Branding and the People Experience.
Principles such as;
The Peak End Rule; outweighing your memory of an event based on the intense, end-moments.
Idleness aversion; People would rather be kept busy than wait around, even if it takes longer.
Operational transparency; People won't trust you if you don't tell them what's going on.
Uncertainty anxiety; People will get more stressed and impatient if they don't know what's going on.
The progress principle; People feel more motivated when they know what progress is being made, even if small steps.
Ben breaks these down and draws comparisons to employer branding and the people experience, alongside actionable examples of where you can implement strategies to improve the people experience and performance in your recruitment marketing and employer brand processes.
Hope you enjoy the episode!
